Stop paying 20% commission on every booking.
Strathcode builds the SEO, websites and booking infrastructure that send tour operators direct customers — so you keep more of every booking and stop renting your business from third-party platforms.
A booking platform that doesn't take a cut of every tour you sell.
Tourcal.io is the booking and operations system we wished existed for our own clients. Scheduling, customer records and invoicing in one place — with a flat monthly subscription instead of per-booking commission.
- Zero commission — keep 100% of every booking.
- Tour scheduling, availability and customer CRM in one tool.
- Automated invoicing with integrated payments.
Three things, done well — for tour operators.
We focus narrowly so we can go deep. Every service is built to do one thing: send more direct, commission-free bookings to your business.
Tour Operator SEO
Outrank the OTAs for your own brand and capture high-intent local search traffic. Every campaign is shaped around the way tourists actually search and book.
Learn about SEOWebsite & Hosting Management
Modern, fast, conversion-focused websites with managed UK hosting included as standard. We handle uptime, security and updates so you don’t have to.
Explore web servicesTourcal.io — booking platform
Our own tour business management system: scheduling, customer records and invoicing. Flat monthly subscription, zero booking commission.
Visit Tourcal.ioEvery month you're paying OTAs is a month you're not building your own audience.
Third-party platforms charge 15–25% on every booking, forever. A modest investment in direct-booking infrastructure usually pays for itself inside a single quarter.
A software partner that understands tour operators.
Generic web agencies treat tour operators like any other small business. We don't. Our entire practice is shaped around the way independent operators win, lose and grow direct bookings.
Built for the tour industry
We work exclusively with independent tour operators. Every recommendation is grounded in how tourists actually search, book and compare.
Transparent fixed pricing
Flat monthly rates. No surprise invoices, no commission on bookings, no day-rate inflation. You know what you pay before we start.
No long-term contracts
Month-to-month engagement. Stay because the work is moving the needle — not because a 12-month lock-in says you have to.
Owned by you, forever
Your website, hosting, analytics and content live in accounts you own. Walk away at any time and take everything with you.
Notes on building a tour business that doesn't depend on OTAs.
Page speed is a booking conversion problem, not a tech problem
How site speed quietly shapes booking conversion rates for tour operators — and the small set of things that move the needle most.
What OTAs actually charge tour operators in 2026
Viator, GetYourGuide, TripAdvisor Experiences, Klook — the published commission rates for the major tour booking platforms in 2026, and what they mean for a small UK operator.
Why your business website needs regular maintenance
Skipping website maintenance is one of the most expensive false economies a small business can make. Here is what regular care actually involves — and what neglect costs.
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